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Friday, 11 December 2015


Narrative


Learn about Todorov's theory about the way stories are told:

 



After watching an episode of Everybody Hates Chris you will need to apply Todorov's stages and the narrative devices used, e.g. multi-strand, single strand, linear, non-linear closed or open ending.

 1.  How have men/women/children been represented?
2.  Who might the target audience be for this sit-com? (consider age, gender, interests)
3.  Think about the uses and gratifications model.  What might be the audiences reason for watching this sit-com?
4. What country is this sit-com set in? (use the mise-en-scene to help you decide)


Learn about Stylistic Codes- Sound






a) Select a film trailer or computer game advert to analyse.  Watching the advert closely, you will need to observe the use of the stylistic codes e.g. sound (voice-over, music, sound effects) camera, editing (pace of editing, transitions) and mise-en-scene to understand how meaning has been created.








b) Answer the questions below for a trailer, either in your notepad or as a blog post.  You will need to ensure that you answer questions in full sentences and with reference to specific examples.

Genre


  • What Genre of film/computer game is this advert promoting?
  • How do you know? Give some specific examples



Narrative


  • What is the storyline for this film/computer game?
  • How do you know? Consider mise-en-scene and representation of the characters



Technical Elements


  • How has tension and drama been created?  Consider pace of editing, use of camera, sound and lighting.



Target Audience


  • Who is the primary audience for this advert? (consider age, gender, interests)
  • How do you know? How did the producer attempt to capture the audiences attention?
  • Who might be the secondary audience?







Task 2
Select one of these adverts that you will watch closely and analyse.








Answer the following questions in full sentences.

Mise-en-scene

  • Describe the advert in relation to the use of costume, setting, hair/make-up, props, facial expression/body language
  • What do they connote in relation to the product?

Use of Camera

  • What camera shots, angles have been used?
  • Why were they used?

Representation

  • List 3 words to describe how the main character(s) have been portrayed
  • How has the product been represented?  List 3 words?
  • What is your evidence?

Target Audience

  • Who is the primary audience for this advert?
  • How do you know?
   
Stylistic Codes and Meaning

 




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 Target Audience Profiling



Click on the button below to open the power-point presentation to help you with creating a target audience profile for an app idea.










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Research Techniques 


Click on the button below to open the power-point presentation for researching your target audience

 

 
 
 

 
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 Regulatory Bodies 

BBFC:
Carry out some research into the regulatory bodies:


Think about these questions studying regulation:

Introduction:
What is regulation?


What role(s) do regulatory bodies have within the digital media industry?


How do they regulate their media sector?


Why do we need regulatory bodies?

     

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