EXAM unit ( Digital Media

Sectors and Audiences ) EXAM

8TH JAN

2016!!!

Narrative


Learn about Todorov's theory about the way stories are told:

 

Link - Todorov Worksheet and story

Link -Info on Todorov's Theory

After watching an episode of Everybody Hates Chris you will need to apply Todorov's stages and the narrative devices used, e.g. multi-strand, single strand, linear, non-linear closed or open ending.

 1.  How have men/women/children been represented?
2.  Who might the target audience be for this sit-com? (consider age, gender, interests)
3.  Think about the uses and gratifications model.  What might be the audiences reason for watching this sit-com?
4. What country is this sit-com set in? (use the mise-en-scene to help you decide)

Learn about Stylistic Codes- Sound

a) Select a film trailer or computer game advert to analyse.  Watching the advert closely, you will need to observe the use of the stylistic codes e.g. sound (voice-over, music, sound effects) camera, editing (pace of editing, transitions) and mise-en-scene to understand how meaning has been created.








b) Answer the questions below for a trailer, either in your notepad or as a blog post.  You will need to ensure that you answer questions in full sentences and with reference to specific examples.

Genre

• What Genre of film/computer game is this advert promoting?
• How do you know? Give some specific examples

Narrative

• What is the storyline for this film/computer game?
• How do you know? Consider mise-en-scene and representation of the characters

Technical Elements

• How has tension and drama been created?  Consider pace of editing, use of camera, sound and lighting.

Target Audience

• Who is the primary audience for this advert? (consider age, gender, interests)
• How do you know? How did the producer attempt to capture the audiences attention?
• Who might be the secondary audience?

Task 2
Select one of these adverts that you will watch closely and analyse.

Answer the following questions in full sentences.

Mise-en-scene

• Describe the advert in relation to the use of costume, setting, hair/make-up, props, facial expression/body language
• What do they connote in relation to the product?

Use of Camera

• What camera shots, angles have been used?
• Why were they used?

Representation

• List 3 words to describe how the main character(s) have been portrayed
• How has the product been represented?  List 3 words?
• What is your evidence?

Target Audience

• Who is the primary audience for this advert?
• How do you know?

   

Stylistic Codes and Meaning

 

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 Target Audience Profiling



Click on the button below to open the power-point presentation to help you with creating a target audience profile for an app idea.

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Research Techniques 


Click on the button below to open the power-point presentation for researching your target audience

 

 
 
 

 
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 Regulatory Bodies 

BBFC:

Carry out some research into the regulatory bodies:

www.bbfc.co.uk

www.ofcom.org.uk/

www.pegi.info/

https://www.ipso.co.uk/

https://www.ipso.co.uk/

Think about these questions studying regulation:

Introduction:

What is regulation?

What role(s) do regulatory bodies have within the digital media industry?

How do they regulate their media sector?

Why do we need regulatory bodies?

     

Audience Consumption


Media consumption is about the audience taking in the media.  This can be through watching, reading and/or listening to a media product.  We are considering the audience and the different conditions we are able to consume the media.  

Create a blog post titled 'Media Consumption' answering the questions below in full sentences.


   1. Identify 4 examples of media products and platforms that you prefer to consume in a          group

   e.g. watching films at the cinema.

    2.  For each example explain what you find enjoyable about consuming the media                    product in a group.
   
    3.  What disadvantages are there?



    4.  Identify 4 examples of media products and platforms that you consume on your own

    e.g. watching films on DVD


    5.  What are the benefits of being able to consume these products on your own?


    6.  What disadvantages are there?

















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Target Audiences

All media products are created with a target group in mind.  The media producer will always think about the characteristics, likes and dislikes of the target audience when creating a media product so they will be more successful in creating a media product that is appealing to that group. Sometimes media products will be aimed at a primary target group and a secondary target group.  In these instances the likes and dislikes of the primary group will be considered in addition to the likes and dislikes of the secondary group.  However, in this instance the primary group's likes and dislikes would be most important.

With this in mind take a look at this TV advert.  When thinking about the audience we can assume it is aimed at girls and boys aged 4-10 .  There are a number of clues within the advert that tells us this.  Can you think of any?  This advert is also aimed at parents.  They are the secondary audience. We know this because we are told that Coco Pops are also nutritious.  This information would not be important to the primary audience- children, but this would be important for parents.








Now look at the front cover of this magazine.

This magazine is aimed at a group of people with a very strong interest in music.  This is clear as all of the cover-lines on the cover include references to a variety of current music groups/artists.  The age group of this target audience is likely to be 18 and above, males and females.  The secondary audience for this magazine could be Cheryl Cole fans.  This can be assumed because she is the central focus of this magazine, shown through the large image of her and also her name that has been added in large text at the bottom.  Although Cheryl Cole fans might not usually buy this magazine, they may be attracted to the magazine upon noticing she has been featured in this edition.

 
Personalisation and Interactivity


Step 1:
Select one example of personalisation and one example of interactivity that you will explore.  When exploring the examples you will need to make a note of: 


1.  How the media product can be personalised or how it is interactive?  List the different ways

2.  What are the advantages and disadvantages of the media product in relation to interactivity/personalisation? Consider the consumer AND the producer. e.g. personalisation of a laptop allows for some creativity for the consumer e.g. selecting wallpaper, creating a password, installation of software, font features etc.


Examples of Personalisation

Personalised Avatars - WeeMee

Personalised Audio

Any of the following - youTube, BBC iPlayer, Amazon, Spotify recommended for you

Personalised adverts (hypertargeting) - social networking sites such as Facebook

Personalised website - Pinterest



Examples of Interactivity

Toyota interactive iPad advert

Interactive online game: BBC's Dr Who: The Gun Powder Plot

Interactive video- The Treasure Hunt: A Chad, Matt and Rob Interactive Adventure

Interactive Audio



Step 2:
Create a case study fact sheet in Word covering the following:

1. Definition of personalisation and interactivity

2. Examples of media products and devices that allow for personalisation and/or interactivity (at least two examples for each)

3.  Examples of advantages and disadvantages for personalisation and interactivity

 
Technological Convergence

Select a device or platform of your choice that you will explore in relation to the impact of technological convergence.

Create a blog post titled ‘Technological Convergence’.   Identify the advantages/disadvantages for portability, connectivity, immediacy, access and convenience relating to your chosen device or platform. 

Start your post like this…

 ‘X is a device for accessing content from many media sectors’ 

OR 

‘X is a platform for accessing content from many media sectors’

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  Cross Media

1.   Cross-media synergy- what is it? Give examples

2.   What are the benefits of cross media synergy for a) media companies b) media devices

Stages of Production

3.  Define the different stages of production:  pre-production, production, post-production, distribution, exhibition/consumption.

4. Give examples for each stage of production relating to at least 3 sectors (publishing, audio, television/film, website, digital gaming)